SCRAMBLER presents
06
Early Consumer 2
by Ana Carrete
At some point I got
what I thought was a really cool jean jacket.
The pockets were different than all the other jean jackets I’d ever seen. The pockets
were like the ones that jeans have in the front.
A classmate said she liked it, asked me what brand it was, and said she was going to
copy me.
The jean jacket turned into a symbol of conditional acceptance. If the design and the
brand were recognizable
I became worthy of attention.
A material upgrade that allowed us to relate.
—
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